Fb right now formally announced its new characteristic that enables users to buy food stuff from regional dining establishments using its app. As a substitute of competing instantly with other food stuff ordering expert services, Fb is partnering with various market gamers on this hard work, which includes EatStreet, Shipping.com, DoorDash, ChowNow, Olo, Zuppler and Slice. It’s also performing with restaurant chains instantly, like Jack in the Box, Five Guys, Papa John’s, Wingstop, TGI Friday’s, Denny’s, El Pollo Loco, Chipotle, Jimmy John’s and Panera.

Users can uncover the new selection “Order Food” in the Investigate menu in the Fb app, the place you can then look through place dining establishments and click on “Start Order” when you know what you want.

Orders can be put for both consider-out or shipping, and if you previously have a Shipping.com account, you can use your current login. If not, you will be equipped to indication up for a Shipping.com account instantly in the Fb app, the corporation says.

In addition, you will be equipped to read reviews from friends about the restaurant in concern, to support you make your decision.

Fb has been developing a further relationship with food stuff ordering corporations for some time. Very last slide, it announced a deal with on the net ordering expert services Shipping.com and Slice, which authorized Fb users to location orders from supported dining establishments through their personal Fb Internet pages.

Previously this calendar year, TechCrunch claimed this “Order Food” characteristic was in screening as a new selection from within the Investigate menu in the app. Fb, at the time, verified it was an enlargement of its prior “Order Food” operation through the Fb Internet pages. The strategy was to see if incorporating an entry stage through Facebook’s principal navigation could improve the utilization for the food stuff ordering characteristic.

The corporation, on the other hand, did not comment on how very long the selection had been stay, or what percentage of Fb users had it offered.

Now, Fb confirms that the Purchase Foodstuff selection has been in screening because previous calendar year, and, after incorporating extra associates and responding to consumer feedback, it’s rolling out throughout the U.S. to all users on iOS, Android and desktop.

The go to introduce food stuff ordering is a person that enables Fb to keep users inside of its app for extended periods, instead of observing users exit to other applications for typical tasks, like ordering a pizza.

The corporation has been rolling out various other functions with that very same purpose, which includes issues like weather information, instantaneous video games, a work opportunities board, fundraisers, movie listings, reserving appointments and getting quotes and extra.

Nonetheless, “Order Food” is not a direct earnings driver for Fb. The corporation verified that it doesn’t demand any charges, or share in any part of the earnings from the orders put through its social network.

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